M-Axis - Go To Market Strategy & Services

Are you a start up / mid-sized company in technology products, services or in the analytics space?

Are you looking to enter or expand your reach in the US market?

M-Axis provides promising non-US based small and mid-sized companies with a sustainable sales engine to establish and/or grow their US presence. We help with being present locally, bringing local practices and cultural nuances in the selling process, creating a sales process for you that is sustainable, deep diving into your domain and your competition to create a GTM and thereafter executing it with support of your presales, consulting and delivery teams.

Our Company

M-Axis Partners was set up in Feb 2019 to provide promising non-US based small and mid size companies with a sustainable sales engine to establish and/or grow their US presence. Often companies are under invested in sales and marketing capacity and process. M-axis endeavors to provide the sales and marketing dimension to its clients. We strongly believe in co-creation of value and such our approach is consultative both towards our principals as well as their end clients. Value engineering of offerings in combination with rigourous process-based selling have proven effective in penetrating the market. Our compensation models reflect co-owing risk and are designed to suit current spend appetites of our Principals. We simultaneously create structures involving equity that incentivize long term value creation.

1. We believe that our capacity to learn and assimilate is far greater than we think and as such we like pushing limits on that front.

2. We like continious ideation that comes from good teamwork, customer orientation and solution oriented thinking

3. We recognize that we are often in unchartered terrirory and most often strong ownership of outcomes along with flexibility and adaptability are traits that get us past challenges

Our Services

We offer end to end services starting from go to market strategy to sales execution.

Launch

Deep Domain & Competition Research

Value Engineering on Offerings

Target Market Identification

Collateral Preparation

Sales Process / Org Alignment

Lead Generation

Suspect Research

Database Creation

Engagement - Email, Linkedin, Phone

First & Second level Contacts

Webinars & Conferences

Sales Execution Services

First Meeting to Contract Signing

Post Sales Escalation Managaement

Account Management

Customer Success

OUR TEAM

Srikanth Srinivasan

Founder & President

Srikanth has an experience of over 23 years in sales and consulting across IT products, services and BPO in the US and Latin American markets. In his 11 years stint with Infosys, he was instrumental in establishing the footprints for Finacle, a banking product in Latin America and the Caribbean markets. Based on this vast experience, he founded M-Axis Partners LLC, to provide USA market entry and sales services to start ups, small and mid-sized corporations in the IT domain.

Srikanth is a BTech from IIT, Bombay, India and, an MBA from XLRI Jamshedpur, India. His career spans across diverse roles from program managing large banking transformations, to the CIO of a bank, to a business leader building a market for a product company. This has equipped him with skills of successfully converting strategic intent to strategic goals and achieve results. His consultative selling approach and his personal demeanour of managing multi-functional teams to focus on a common goal contributes to his success.

Lopamudra Bhattacharyya

Strategy & Sales Consultant

Lopa has a span of over 14 years of professional experience in start-ups and established market leaders across industries. This has inculcated an ability to understand human behavior as well as the dynamics of business with multiple perspectives. Working with C-level executives across Asia, Australia, Europe & North America has helped her to focus on business objectives and to envisage ‘the bigger picture’ throughout her career. Her business acumen and technical expertise ensured equal success with IT products, ITES, consulting and education services. Willingness to explore new domains has helped to multi-task across technical, functional, and business roles with confidence. Her exuberant personality and sense of empathy has enabled building and retaining rapport with clients, peers, superiors, and her teams.

Lopa has a B.E. in Electronics & Telecommunications from Gauhati University, India, a MBA in Marketing & Systems from IIT Madras, India and a MS in Marketing & Business Analytics from Drexel University, USA.